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AOL Chief Tim Armstrong's Gambit To Build A Digital-Ad Empire At Verizon

The Wall Street Journal reports that AOL CEO Tim Armstrong is angling to create a major digital advertising competitor to Facebook and Google and will leverage Verizon to do it.  Google and Facebook both control a combined 50% of the mobile ad market in the U.S., but Armstrong has been meeting with ad buyers to discuss what marketers can achieve if they're armed with Verizon’s database of customers and AOL’s data. Armstrong would likely achieve even more scale if Verizon ends up casting the winning bid in the auction for Yahoo’s core business.

Read the whole story at The Wall Street Journal »

1 comment about "AOL Chief Tim Armstrong's Gambit To Build A Digital-Ad Empire At Verizon ".
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  1. Leonard Zachary from T___n__, March 30, 2016 at 10:19 a.m.

    Everything reverts back to the mean.

    Verizon has a supreme edge over Facebook and Google with network level analytics.

    Google understands the value of the mobile connectivity layer.

    The question for all players is who will set the table and write the rules?

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