Who needs to talk when you have soda cans that do it for you?
Pepsi launched a global campaign to promote emojis offline and on Pepsi cans worldwide. "Say It With Pepsi" will use more than 600 proprietary #PepsiMoji designs (that's a lot of
symbols) on more than one billion bottles and cans, sunglasses and stadiums, in more than 100 markets. And I had a hard time finding my name on a Coke bottle. Aside from a series of online videos,
which we'll get to in a sec, Pepsi partnered with designer Jeremy Scott to create PepsiMoji-colored sunglasses featuring designs like Kissy Face, Love and Smirk. The first online video, "Origins,"
features the gazillion PepsiMoji designs that were fueled by a young couple's love. Dad initially didn't approve of his daughter's romance with the Pepsi worker, but after swiping through pics on her
cell phone and seeing how happy she is, he changed his tune.
See it here, created by
Moondog. The next two videos were
created by
BBDO New York. "Backpackers" features a handful of travelers all journeying through Europe alone. They speak different languages, but are able to communicate through emojis
on Pepsi cans, eventually deciding what they should visit next: the Eiffel Tower.
Watch it here. In "Concert Connection," a concertgoer
develops a crush on the sound guy, and she tells him so via PepsiMojis. He feels the same, and in a concert of thousands, tracks her down and takes her above stage to dance.
See it here. In the words of Danny Glover in "Lethal Weapon:" I'm getting too old for this $hit."
