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Yahoo Puts Video Focus On Live Streams And Handful Of Core Subjects

  • AdAge, Thursday, May 5, 2016 9:27 AM
While Yahoo's NewFront was closed to the press, Ad Age managed to get the lowdown on the troubled Internet giant's plans. While the heat is on to sell, Lisa Utzschneider, chief revenue officer, said the company will focus on a few key areas like Yahoo Live which will include more than 400 live sporting events for the MLB, NHL and PGA, live streams of corporate events and global anchor Katie Couric's reports. Couric's reports racked up more than 397 million views for her streams in 2015, more than double the year before. Yahoo's news segment holds the No. 1 spot in its category for total traffic, according to comScore figures. The company posted gross revenue for Q1 2016 of $1.09 billion, down from $1.23 billion a year ago.

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