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Time Warner Cable Disputes YouTube's Demo Brag
- Adweek, Monday, May 9, 2016 8:06 AM
YouTube's claims it's luring millennials away from TV got some pushback from says Time Warner Cable Media at its NewFronts presentation. YouTube CEO Susan
Wojcicki claimed Thursday her company reaches more 18- to 49-year-olds on mobile alone than any TV network. It was only a matter of time before someone from the TV side—say, several
networks—returned fire, and that was most likely to happen during the upcoming broadcast upfront presentations.
Time Warner Cable Media took up the charge, devoting its NewFronts presentation at New York's Edison Ballroom to making the case that TV is still by far the best way to reach audiences. And yes, that includes millennials
