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Brits Nearly Most Cynical Nation On Brand Trust

The inaugural UK Authentic 20, published by WPP agency Cohn & Wolfe, says that only 7% of people in the UK describe brands as "open and honest." This is the second-lowest figure in any of 14 global markets, beaten only by a figure of 5% in Sweden. The least cynical countries are China at 36% and Indonesia at 35%, while the U.S. falls in the middle at 22%.

Read the whole story at Campaign »

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