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Ad, Marketing M&A Deals Up 6% In Q1

  • PwC, Friday, May 20, 2016 6:40 AM
PwC is out with its Q1 2016 U.S. Entertainment, Media And Communications Deal Targets report, which finds that advertising and marketing M&A made up 45% of deal activity in media and communications in Q1. Though total deal value was the lowest it’s been since 2014, deal volume was up 6%, to 183 transactions over the previous quarter. PwC also noted large ad-holding companies threw their hats in the ring this quarter, with five new deals “after being largely absent from deal activity during 2015.”

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