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Optimatic Media Partners With Moat To Measure Viewability Across Its Platform

Optimatic Media, a global video technology platform connecting brands to engaged audiences, said it has partnered with Moat, a SaaS analytics company focused on building products for brands and premium publishers, to measure attention and viewability across digital advertising programs. With Moat's integration into its supply-side platform, Optimatic will be able to provide clear visibility measures for all video inventory running through its platform.  The collaboration allows Optimatic to better align inventory according to its buyers' KPIs, which should contribute to a boost in performance and higher revenues for Optimatic's publisher partners.

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