Typically, the thought of insurance makes people cringe,
since it's usually combined with a negative event like a car accident, natural disaster or fire. State Farm
has launched a new brand platform called "Here To Help Life Go Right." The
company aims to highlight its job as a relationship-based company that also helps consumers throughout positive life moments. "Wrong/Right"
starts with images of natural disasters while a voiceover asks: "What if one day we woke up and everything just stopped going wrong?" A dark sky actually clears, accidents cease to take place, yet
State Farm remains a presence, helping clients with college, buying a first car and retirement. With all the bad in the world, it's nice to see a focus on good things. DDB Chicago
created the campaign.