Olapic Rebrands Around 'Earned Content' Positioning

Content marketing platform Olapic is rolling out a global rebrand and positioning designed to create a more sophisticated identity in the evolving social media space. After all, one of its popular channels, Vine, hadn't even debuted when the 200+ staffed company first launched six years ago. Agency Red Antler worked with the company on the effort. 

"We felt that our existing brand no longer represented who we are, what we do, and who we do it on behalf of," says Rachel Meranus, CMO, Olapic. "This is a quickly maturing space and as its leading platform, it's important for Olapic to stay ahead of the curve."  

Olapic collects and curates hashtagged, user-generated images and video from Instagram, Vine, Twitter and Tumblr for brands to incorporate across social channels and e-commerce experiences. Some of Olapic's clients include Calvin Klein, West Elm, North Face and Essie.  



The new black and white logo was designed Red Antler and places emphasis on the "richness and vibrant nature of the content Olapic collects and curates for brands."  

This identity is supported with a new positioning centered around "earned content platform" to reflect its new approach to social content in credible marketing experiences. With brands increasingly seeking user-generated content, Olapic wants to convey its expertise in aligning with real influencers to generate results.  

"We developed a brand system that would enable us to showcase the earned content we collect and curate on behalf of our clients," says Meranus. "This allowed us to tap into some of the best imagery out there - imagery taken in the moment and representing truly authentic experiences." 

The rebranding spans Olapic’s offices in New York City, Cordoba, Argentina, The United Kingdom, France and Germany. A video explaining its core purpose will appear via Facebook, Instagram, and LinkedIn.

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