George’s ad account had been with Fallon since 2007. George remained with Fallon despite the Asda account changing hands three times: in 2009 it went to Saatchi & Saatchi, to VCCP in 2013, and back to Saatchi & Saatchi earlier this year. While the marketing departments for Asda and George remain separate, both brands' advertising is now covered by one agency.