• by Amy Corr , August 3, 2016

Adobe launched a 60-second online video that pretty much sums up my feelings when I surf the Web on a mobile device. Part of the company's "Do you know what your marketing is doing?" campaign series, "Snake Bite" takes place in the mountains. One friend suffers a snake bite. The other rushes to his phone to get medical info. The medical site is blocked by a fullscreen pop-up ad, and he can't find the X to click away. Instead, he clicks the ad, redirecting him elsewhere. The wounded pal continues to worsen, as friend is redirected to download an app he doesn't want. At this point, the snake-bitten man can't feel his leg and a white light is beckoning him. "How is your customer experience? We can help," closes the ad, created by GS&P.