Olympian
Shakur Stevenson is the latest
athlete to be featured in
Powerade's ongoing "Just A Kid" campaign. The boxer grew up in Newark, NJ and draws from his rough upbringing when things get tough in the ring. "The Corner"
is a
2-minute video that begins with Stevenson receiving a pep talk from his coach. He's in the midst of a fight and needs motivation. After
surviving the first round, Stevenson receives another pep talk. This time, he zones out and relives an important moment from his youth: confronting a bully. The bully took Stevenson's hat, taunting
him that he wouldn't do anything about it. The Olympian did, following the bully and punching him. That doesn't mean a young Stevenson got off easy. A look at Stevenson returning home to his mother
with a bloody nose is juxtaposed with Stevenson bleeding in the ring. Both times, Stevenson hears his mother telling him to keep fighting. And so he does. "We're all just a kid from somewhere," closes
the video, by
Wieden+Kennedy Portland.
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