• by Wayne Friedman , August 11, 2016

Time Warner’s Turner is making an equity investment in Millennial women's digital content company Refinery29.
This is part of an overall $45 million in funding for the company. Scripps Network Interactive is also an equity participant in this latest funding round.

Turner and Refinery29 will work in creating content and programming for Turner networks that will also appeal to Refinery29's core audience of millennial women. Both companies will also collaborate on cross-platform ad sales deals and partnerships.

Christina Miller, president/general manager of Cartoon Network, Adult Swim and Boomerang, will take a seat on Refinery29's board. David Levy, president of Turner, stated that Turner believes in partnering with brands with distinct and engaged audiences.

Earlier this year, Turner made an investment in digital content provider Mashable.

Refinery29 says it has 27 million unique visitors on its site, reaching of more than 225 million users across all other platforms. Last year, the company launched a series of short- and long-form scripted documentary and tutorial videos.

Previous investment deals in Refinery29 come from WPP Group, ScrippsNetworks Interactive, Stripes Group, Floodgate, Lead Edge Capital, First Round Capital, Lerer Ventures and Hearst Corporation.