• by Joe Mandese  @mp_joemandese, August 22, 2016

Mobile ad developer MediaBrix this morning announced a new round of venture funding and a new key member of its management team: Richard Kosinski, who joins as president and chief revenue officer, following a successful run at viral video platform Unruly.

MediaBrix Co-Founder and CEO Ari Brandt said the new funding -- a  $6.5 million round from Edison Partners, Revel Partners, and new investor Horizon Technology Finance -- would be used to “ramp our programmatic offerings, invest in R&D and expand our data sciences team focused on consumer receptivity."

The latest round brings MediaBrix’s total funding to $18 million since launching in 2011. The company claims to have grown its revenue 741% over that period, or a compounded annual growth rate of 43%, generating more than $100 million in total revenue to date.

The company said Kosinski’s role would be to accelerate that growth. Kosinski served as U.S. president of Unruly, which was sold to News Corp. last year for $176 million. Before that, he held a variety of senior roles in sales, marketing, and product development at Yahoo!, Quantcast, The Wall Street Journal, and CNET.