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Twitter Expands Video Ad Program

Twitter is expanding its advertising program to place ads before video content uploaded by more of its users, not just major publishers, according to a Wall Street Journal report. Twitter previously sold pre-roll video ads before content uploaded by publishers, and shared a portion of that revenue with them. That video revenue program, called the Amplify Publisher Program, is being extended to individual creators also. "Creators will keep 70% of the revenue generated from ads sold against their content, with Twitter taking a 30% cut, according to a person familiar with the matter. That’s the same revenue split that Twitter has had in place with major publishers already participating in the Amplify Publisher Program," the Journal reported.

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