- Campaign, Thursday, September 1, 2016 6:14 AM
Soon-to-launch Sky Mobile has appointed Adam & Eve/DDB to handle digital and social after a competitive pitch that took place over the summer. Sky Mobile will launch
later this year after signing a deal with O2. Adam & Eve/DDB will handle social and digital for the new brand, while Sky's incumbent creative agency WCRS will handle advertising. No pitch was held
for the advertising business.
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