Remember when tourist attractions were just that? Nowadays,
people are on their phones, angry that there's no reception, instead of living in the moment. Dixie
made mobile dead zone hot
prior to Labor Day Weekend, creating Dead-zone Diners where people can catch up, share a meal and not worry about the next phone call, email or text. Three tourist attractions in Los Angeles
(Reserve Bank Vault, Bronson Caves and Temescal Canyon Park) were outfitted with retro diners where family, friends and strangers could eat, drink and have an uninterrupted conversation. Close to
1,000 people visited the diners, free of tweets, likes and loves. Droga5
created the campaign.