• by Philip Rosenstein , September 14, 2016

Ad-tech company Brightcom announced Wednesday the public release of Compass, a new proprietary ad management platform. The end-to-end programmatic platform has the ability to handle video and display inventory simultaneously.

“In the market, there are SSPs [supply-side platforms] focusing on video and SSPs focusing on display,” said Gali Arnon, CEO of Brightcom. “As we are a hybrid platform, serving both video and display, we can choose in real time whether to display a video ad or a display ad based on our prediction mechanism.”

Compass offers various approaches to purchasing digital inventory, including hybrid solutions.

“We are able to connect through Direct Deals, private marketplaces, RTB and tag integration, and leveraging available data as provided by each platform,” added Arnon.

With over 70 live demand integrations, Compass provides a full stack platform with precise targeting capabilities.  In addition, clients will have the ability to place dynamic bids to optimize ROI.