• by Amy Corr , October 5, 2016

The Blue Point Brewing Company updated its packaging for the first time since the brewery was founded in 1998. To celebrate, the company launched "Patchogue’s Got It All," a not-so-subtle nod to Blue Point and the place where it's made: Patchogue, Long Island, NY.

A friendly tour guide shows us the sights of Patchogue, none of them being the Blue Point Brewing Company. However, each frame has an obvious nod to the company in the form of signage, beer bottles or a company truck. Just when you think the guide will mention Blue Point Brewing, he talks about other Patchogue gems, like a working phone booth, water tower and printing company. I love it when he happily describes the town water tower while sitting on a keg outside the brewery. VSA Partners created the campaign.