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Mirum Creates Virtual Museum To Show The Future Of Retail

  • The Drum, Tuesday, October 18, 2016 6:25 AM

Digital agency Mirum has created a museum around a fictional football team, hidden from view in the fact that it exists solely through tablets and VR, to show how brands could be augmenting retail spaces with mixed reality. The ‘hidden’ museum is a fictional experience about Mirum United and uses Microsoft HoloLens and Surface tablets to create interactive stories.

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