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Personalisation Key To Engaging Brits Over Email

  • eMarketer, Wednesday, October 26, 2016 8:26 AM

UK consumers remain wedded to email. An Ipsos MORI study earlier this year indicated that email was the most popular digital activity among consumers in Great Britain. An August 2016 study from the IDM found that personalising marketing emails offered numerous benefits. Among the UK marketers polled, 82% said personalisation led to increased open rates.

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