• by Amy Corr , November 10, 2016

Opening the first day of his Milka chocolate advent calendar has one young boy yearning for a special machine that can propel him to Christmas Day. So he builds one, using trash from a music store and extra gears from a clock maker.

When his family gets wind of this project, they decide to hustle and make his time machine a working one. While the boy rides his time machine in his bedroom, his parents and siblings are outside, creating a Christmas setting complete with freshly chopped tree, wrapped presents and ugly Christmas sweaters.

My favorite scene was Grandma emptying the boy's chocolate calendar to reflect the date change.

The boy emerges, ecstatic that his invention worked, and eats his last piece of chocolate. Wieden+Kennedy Amsterdam created the campaign.