- The Drum, Monday, November 21, 2016 6:33 AM
McDonald’s has launched what it claims is its “biggest ever Christmas celebration” with a campaign it is running with the help of Amazon and augmented reality app Blippar. The
festive push aims to celebrate the role McDonald’s plays during Christmas, from “rewarding weary shoppers, excited families and as pre- and post- night out fuel for millions of
people.”
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