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MEC Scoops BMW From Starcom

  • Campaign, Friday, November 25, 2016 8:46 AM

MEC has landed BMW's estimated GBP20m media account in the UK after a hard-fought and protracted pitch. Starcom, which handles BMW in a number of international markets including China, lost to MEC in the final showdown. Vizeum had previously held the account for 16 years and was eliminated earlier in the review process.

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