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Black Friday Fails To Deliver On The Hype

  • The Times, Monday, November 28, 2016 6:30 AM

Black Friday appears to have been the shopping bonanza that wasn't, with online sales growth falling significantly short of what experts had predicted. Purchasing online was up by a mere 6.7% against the same day the previous year, compared with forecasts of a 25% leap and an even more explosive rise of 31% in 2015, according to figures from PCA Predict.

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