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Programmatic Will Grow Fastest Of All Channels And Dominate Display Next Year

  • Campaign, Tuesday, November 29, 2016 8:26 AM

Programmatic advertising will grow 31% next year, faster than any other digital channel, according to Zenith's Programmatic Marketing Forecasts. The report predicts programmatic will grow ahead of both social media, at 25%, and online video, at 20%. Programmatic will this year account for the majority of digital display expenditure (51%) for the first time.

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