LiveIntent and Rubicon Project announced on Tuesday a partnership which automates access to LiveIntent’s email inventory for Rubicon Project’s clients. Rubicon Project will establish a new private marketplace through its Orders technology accessible through its ad platform.
The relationship marks the first time Rubicon Project’s clients will be able to purchase email inventory through the ad platform.
Rubicon Project now offers access to 145 million unique users through emails sent by over 1,300 brands. Client brands will have the ability to target, measure and perform attribution analyses across devices.
"Email is one of the most reliable channels in marketing because of its ability to provide consumers with consistent messaging across any device," Jay Sampson, head of strategic partnerships Rubicon Project, told Real-Time Daily via email. "Our strategic partnership is a natural fit as we continue to automate all forms of advertising around the globe."