• by Steve McClellan  @mp_mcclellan, December 19, 2016

MMGY Global, a travel and hospitality-focused marketing firm, has acquired Los Angeles-based Myriad Marketing, which also specializes in travel and tourism. Terms were not disclosed. 

According to MMGY, Myriad provides it with expanded global expertise and a strong West Coast operation, as well as additional staff in its New York City office. This deal will enable the combined company to better service existing West Coast clients, pursue Asia-based opportunities and expand its services to clients in Europe, Africa and Latin America.

Myriad, well known in the industry will retain its name with a slight adjustment. Going forward it will called Myriad International Marketing, an MMGY Global company. The two firms will immediately begin integrating operations--Myriad’s New York City team will join MMGY’s with a move to new offices in midtown Manhattan early next year.

Merschen will become a Principal of MMGY Global, and will help lead strategy for the combined entity.  He will also manage the Los Angeles firm’s overall operations, among other duties.

“We are excited to welcome Al and his team to MMGY,” stated Clayton Reid, President & CEO of MMGY Global. The addition of Myriad, known for its strong international marketing and representation capabilities, gives us a new dimension to our integrated offering and a beachhead on the West Coast.”

Added Merschen: “We have long been friends with MMGY Global. Their integrated model is a perfect opportunity to offer our clients even more support. I am particularly excited about our new research capabilities.”

Earlier this year Peninsula Capital Partners made an equity investment in the firm designed to fuel its growth and double its size by 2020. Myriad is the third acquisition MMGY has made since the Peninsula capital infusion. Prior acquisitions included DK Shifflet & Associates and Nancy J. Friedman Public Relations.