Jones spoke with some Walmart customers about their most memorable childhood Christmas experiences and hypnotized 10 of them, bringing them back to their childhood selves. The reactions were priceless. Adults were screaming with joy, unwrapping gifts with lightning speed, even looking for Santa inside the fireplace.
Since none of them remembered actually doing this, Jones then replayed each person's reactions back to them. It was emotional to see them watching their inner child enjoy Christmas, stress-free.
Saatchi & Saatchi NY created the campaign.