A digital campaign reunites Jon Heder and Efren Ramirez, Napoleon Dynamite and Pedro from the 2004 film "Napoleon Dynamite." If you've seen the quirky film, you'll remember that Napoleon loves tater tots and prefers not to share the beloved snack.
In the ad, Pedro orders cheesy tots and Napoleon asks if he can try one. Napoleon then takes all of Pedro's cheesy tots, even the one he's about to bite.
Code and Theory created the campaign for the limited-time item.