On-air TV marketing of TV programs is crucial for economic success. But for critical/award-worthy honors? Not so much -- especially for shows coming from new subscription video-on-demand services.
For example, in a recent poll conducted by Katz Media Group, 71% of respondents “never heard of” this year’s winning Golden Globe Best Drama award -- which went to
Netflix’s “The Crown.” In addition, only 5% said they have ever watched the show, while 24% heard of the show, but have never watched it.
occurred for the Golden Globe Best Comedy winner: FX’s “Atlanta.” Some 69% of those polled never heard of that show. Only 3% have actually watched the show, and 28% have heard of the
show but never watch it.
The lowest score among respondents who have never heard of a particular show was tallied for Amazon’s “Mozart in the Jungle,” at
Of the 10 shows nominated for either best drama or best comedy, the best results of those who either know about or have viewed a show are for HBO’s “Game of
Thrones, which registered a 94% score. The next best result was for ABC’s “black-ish,” at 82%. NBC’s rookie drama, “This is Us,” came in at 67%.
When it comes to pure viewing -- self-reported -- NBC”s “This Is Us” registered 33% among those polled, while ABC’s “black-ish” was next at 29%,
“Thrones” came in at 26%, and HBO’s new drama “WestWorld” came in at 12%.
The Katz study was based on 558 persons 18 years and older, and was
conducted January 4-6 of this year.
NBC’s broadcast of the “Golden Globes” on Sunday night tallied 8% more viewers this year, to a Nielsen 20
million -- and 2% more 18-49 viewers to an average 5.6 rating versus the 2016 telecast. That is the second-best result for the event in the last decade.