The ad stars YouTube video creator and anti-bullying advocate Anna Akana, who lost her sister to suicide because of bullying. Akana worked with the Groundlings comedy troupe to help a group of teens channel their awful experiences into comedic ones.
The kids performed their standup routines, which involved their bullying experiences, for a live audience and received tremendous positive feedback. What a wonderful way to turn a negative experience into an empowering confidence-booster. Grey New York created the campaign.