Tostitos Launched 'Party-Safe' Bags In Time For Super Bowl

Last week Tostitos debuted the "Party Safe," which, when blown on, can detect alcohol on a person's breath. Now, Goodby Silverstein & Partners launched an online video describing how the technology works in an effort to raise awareness about the dangers of drinking and driving.

The film features pro football player Delanie Walker, who lost his aunt and uncle to a drunk driver on the same day he played in the big game, and a DUI offender who injured someone while under the influence.

Tostitos partnered with MADD and hopes to remove 25,000 cars from the road on Super Bowl Sunday. Each bag offers folks a $10 off an Uber ride on Sunday. John X directed the video.



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