• by Amy Corr , February 3, 2017

The ghost of Spuds MacKenzie appears in a 90-second Super Bowl ad from Bud Light. Will the Millennials know who Spuds is -- or just us folks of a certain age?

A young guy would rather stay in for the night than hang out with friends. Enter the ghost of Spuds MacKenzie, who takes our man on an "It's a Wonderful Life" journey, showing him what his friends' lives would be like if he wasn't there. So long, inside jokes or helping with bar trivia answers. The spot ends with Spuds leading the man to his friend's house with Bud Light in tow. Because friendships and beer go hand in hand.

Wieden + Kennedy New York created the campaign.