Using its “vision technology,” TVision
Insights says its findings for top TV shows should be considered differently versus other third-party research companies touting pure traditional viewership measured data.
The company says its
technology measures the time, second-by-second, that viewers' eyes are focusing a TV screen. The data was collected anonymously and passively from some 7,500 individuals across 2,000 opt-in panelist
households in Boston, Chicago and Dallas measured in the fourth quarter of 2016.
Top-ten broadcast prime-time shows, by what the company says is “attention,” include: CW’s
“Crazy Ex Girlfriend,” Fox’s “Sleepy Hollow,” NBC’s “Superstore,” CW’s “Arrow,” NBC’s “Timeless,” Fox’s
“Lucifer,” NBC’s “Identity Thief,” CBS’ “Undercover Boss,” CBS’ “Pure Genius” and NBC’s “Chicago Med.”
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Top
five cable prime-time shows are Travel Channel’s “Hotel Impossible,” Nat Geo’s “Years of Living Dangerously,” BBC America’s “Dirk Gently's Holistic
Detective Agency,” truTV’s “Hack My Life” and A&E’s “Going Si-ral.”
Nine of the top-ten highest “attention” subscription
video-on-demand shows all came from Netflix, including “Fuller House,” “The Fall,” “Word Party,” “Trollhunters” and “The Crown.”
TVision Insights says its ranking is based on the sum of seconds of “attention,” divided by the sum of seconds that a person is in the room.
TVision Insights also touted the
highest co-viewing networks: CNN was tops, then ESPN2, followed by AMC, Freeform and HBO Family. Highest individual co-viewing shows: ABC’s “Last Man Standing,” ABC’s
“The Middle” and ABC’s “20/20.”
Research also says viewers age 55 to 64 pay the most attention to programming, while those under 24 years old give the least
attention. Viewers 25-34 pay the most attention to commercials, with men giving more attention to programming and commercials than women.