• by Philip Rosenstein , March 21, 2017

Programmatic media buying company Digital Addix on Tuesday said it chose Adbrain to serve as its cross-device partner, following beta tests in the latter half of 2016. To start, Digital Addix will use Adbrain's data through The Trade Desk's ad platform.

Adbrain’s Audience Insights planning tool is also available to Digital Addix clients  to help brands evaluate their cross-device campaigns. The tool offers insights on reach and frequency, while taking into account unique IDs and individuals. Adbrain’s Audience Insights also tracks device overlap, audience expansion rate, and industry benchmarks.

“With so many end users adopting three or more devices, our clients need a reliable partner that can offer a fully managed, programmatic solution that combines the human interface with device mapping capabilities,” stated Kelly Maguire, SVP of Media at Digital Addix.

“Adbrain’s cross-device solution allows Digital Addix to provide its customers with a data-driven solution to help set targets, and measure and personalize client campaigns,” stated Gareth Davies, CEO of Adbrain.