Who doesn't want a partner in crime in life? In
Nissan
Europe's pan-European campaign, the partner isn't necessarily a person. The updated Nissan Micra is positioned as the ideal accomplice in a 60-second ad from
TBWA\G1.
"Meet the Accomplice" features a sexy couple who use their Micra to rob, evade the law, and look good while on the lam.
The spot ends with
the couple at a crossroad, encountering three additional Micras full of rebellious law-breakers. Everyone goes their own way, en route to the next adventure.
"Life's always more interesting
with a partner in crime," closes the video, directed by Joachim Back.