I don't know anyone who reads
Harlequin novels,
but after watching a pair of the brand's hidden-camera videos, I'm about to be their next customer.
The "Make a Date with Harlequin" campaign shows actors dressed up as fictional studs -- like a
cowboy and Viking -- who take women on real-world dates so the reaction of people nearby can be captured.
A cowboy takes a woman out to lunch in the first video. He's chivalrous, has brought his lasso and is not afraid of PDA. Seeing the customers dining nearby react to the over-the-top
shenanigans is a riot. Did I mention that the amorous couple rode a horse to the restaurant?
The next video has a Viking, who carries
his woman everywhere, even to a bowling alley. He's about to throw his ball overhead, until his lady teaches him the right way. When he bowls a strike, he picks up his woman, kisses her passionately
and removes her bowling shoes so he can whisk her away. Some bowlers are peeing their pants laughing while others are so hard-core that they simply continue with their game.
BBDO
Toronto created the campaign.
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