AEG Presents, the live entertainment division of Los Angeles-based AEG has selected Fetch as its digital AOR following a formal review.
The Dentsu Aegis-owned agency will oversee the digital media channels for AEG Presents tours, festivals, and venues in the U.S., and develop a custom marketing solutions and analytics package for the client.
Fetch will also work with creative shop Rosewood to develop cross-platform advertising initiatives.
This appointment follows the recent rebranding of AEG Presents which was formerly known as AEG Live. The firm puts on more than 8,000 concerts each year including the Coachella Valley Music & Arts Festival and the New Orleans Jazz & Heritage Festival.
As part of its remit, Fetch will overhaul the company's digital strategy. Fetch plans to incorporate automated and data-driven processes, and an array of ad-technology solutions to reshape the client’s strategic direction.
This is the second AOR win for Fetch this year. Earlier it won AOR duties for Mozilla, the maker of the Firefox browser.