The debut ad features a fully clothed man diving into a body of water. His glasses come off, he collects his bearings and dives for something sinking. He's a Sheraton associate and he just rescued a young girl's stuffed animal. He is rewarded when the girl throws her bunny in the pool again. He's a hero who doesn't wear a cape.
Side note: how about asking someone already in the pool to grab the bunny?
Venables Bell & Partners created the campaign.
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