BlueVenn, a U.K.-based customer data software provider, and marketing technology company Inka Solutions have announced a partnership to offer unified customer data at the individual
level to marketers in the news media space, using BlueVenn’s customer journey software.
The partnership gives marketers the tools to enhance the effectiveness of both online and offline
advertising campaigns through identity resolution and creating single views of existing and prospective consumers, the companies claim.
"Inka Solutions complements the ability to
embrace and use data with a consultancy service to develop proven new acquisition, retention and new revenue source programs,” stated Curt Bloom, president of BlueVenn.
Inka
Solution works with over 100 newspapers running customer databases and managing advertising campaigns.