• by Steve McClellan  @mp_mcclellan, June 14, 2017

Jenny Bullis has been appointed Global Chief Strategy Officer for [m]PLATFORM, GroupM’s proprietary audience intelligence and activation offering.

In her new role, Bullis is charged with creating the strategy for the global roll out of [m]PLATFORM. She will report to Brian Gleason, Global CEO [m]PLATFORM.

Most recently, Bullis led sibling unit Essence’s London Office as CEO for EMEA. Before that, she was managing director for Annalect in UK and EMEA. Her 20 years of experience also includes client-side leadership roles heading media for BT, Sainsbury’s and ITV.

According to the company, Bullis will work closely with [m]PLATFORM’s technologists and business leaders from across the group to design tailored and flexible models for an array of clients with different needs in the areas of data-driven insights and “channel neutral” media activation.