Nativo, Eyeota Team To Add Data To Native Ad-Tech Platform

Native ad-tech platform Nativo will be incorporating data from audience data company Eyeota covering topics that include tech, health and wellness, finance, B2B, social media and politics.

Nativo clients -- premium publishers, brand marketers and agencies -- can define increasingly detailed audience segments with the data, creating a personalized consumer advertising experience.

“The accelerated adoption of native advertising demands increasingly sophisticated and robust targeting capabilities to ensure persistent relevance to global customers,” stated Justin Choi, Nativo CEO.

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