• AdAge, Monday, November 13, 2017 10:22 PM

Amazon is reportedly developing a free, ad-supported version of its Prime streaming video service. “The company is talking with TV networks, movie studios and other media companies about providing programming to the service,” Ad Age reports, citing sources. “A version paid for by advertisers instead of subscribers could provide a new foothold in streaming video for marketers, whose opportunities to run commercials are eroding as audiences drift away from traditional TV and toward ad-free services like Netflix and Prime.”

Read the whole story at AdAge »