Commentary

What Do Customers Want? Ask Them

When outdoor gear retailer Cabela's asks their customers what they want, the brand listens...and follows. The basic brand proposition for the company - "It's in your nature." The brand identity came directly from focus groups the retailer held with customers. 


KEYNOTE Andrea Grant, Director of Digital Marketing, Cabela's

Find the rest of this session, and more, at our Email Insider Summit Agenda Page.

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