• by Ray Schultz , December 14, 2017

Astute Social Media, a digital agency, has launched a cold sales email marketing service.

The company, based in Burbank, California, says it can help clients with tasks including copywriting and post-campaign analysis. It also assists firms in generating email lists and automating their campaigns, it adds.

“Sales is the lifeblood for every organization, but many people don’t know where to start or spend too much time on the wrong activities,” states Christopher T. Lawson, founder and chief digital marketing strategist at Astute Social Media. “Cold emails can start a conversation with a prospect and turn that first meeting into a new client.”