Avrio Health has appointed Walrus its new agency of record for its Slow-Mag and Colace brands. The work was previously handled in-house.
Walrus will lead creative, media and packaging design for Slow-Mag. On Colace, the agency will oversee creative alongside the brand’s media partner Diray Media. Campaigns are now in development and will include TV, digital, social, mobile, print, packaging, and audio.
"I worked with Walrus on Emergen-C while at Pfizer Consumer Healthcare,” stated Carrie Chomiak, general manager at Avrio Health. “We are confident that Walrus’ digital acumen, in-house media capabilities, and unexpected creativity is exactly the formula we need to drive both these businesses forward.”