Podcast Augments The Radio Star, Nielsen Finds Medium Still Tops Weekly Reach

Audio media -- both conventional radio broadcasting and digital formats, including podcasting -- remains one of the most pervasive forms of media used by Americans, according to Nielsen’s just-released “Audio Today Report.”

In terms of weekly reach, radio actually ranks the highest among the major media tracked by …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

2 comments about "Podcast Augments The Radio Star, Nielsen Finds Medium Still Tops Weekly Reach".
Check to receive email when comments are posted.
  1. M Cohen from marshall cohen associates, April 5, 2018 at 2:13 p.m.

    “Radio actually ranks the highest”.....Joe you sound surprised.  But Radio has consistently been the number one reach vehicle for a long long time. And radio is strong across all demos, even younger Americans. The case for radio is a very convincing one! 

  2. Kevin Densmore from Titanium Media Solutions, April 6, 2018 at 11:33 a.m.

    I'd love to see what the weekly 3+ reach. It would be disappointing if a lot of people were only reached once. 

Next story loading loading..

Discover Our Publications