GATE Petroleum is appointing The Dalton Agency as its AOR to provide services across a variety of platforms, including media buying and strategy, creative, promotional planning, digital strategy, social media and web design.
The agency will focus on the company’s retail convenience stores, car washes and fuel services divisions.
In the past, GATE has worked with a number of agencies on its different divisions. Most recently, the company’s retail convenience stores, car washes and fuel-services divisions were handled internally.
With a vision to grow its convenience store business, GATE selected TDA, mainly due to the firm’s experience throughout the Southeast with convenience food marketing, says an agency spokesperson.