The Children’s Museum of Richmond (CMoR) is appointing Elevation as its first-ever AOR following a formal review.
CMoR has been handling work in-house and assigning projects outside as needed.
“We were seeking a partner that can help CMoR effectively and quickly respond within an ever-changing communications landscape,’’ says Shannon Venable, president-CEO of the CMoR.
Elevation will provide strategic marketing and creative services beginning June 1. First up, the museum will replace existing photos of its staff with images as them as kids.
CMoR spent $323,068 on advertising while reporting $3.6 million in total program expenses in 2016, according to its Form 990. Last year, the museum reported that 381,000 families and children visited its facilities.
Like the client, Elevation is based in Richmond, VA.